GROW Your Business With Headshots

Learn how to confidently shoot and sell headshots — so you can attract new clients, survive slow seasons, and quit your side gig for good (without giving away free shoots or discounting your worth).

You didn’t start your photography business to live paycheck to paycheck.

You’re talented. You’re creative.

But you’re stuck doing low-paying shoots, chasing flaky clients, and wondering how other photographers are actually making a living.

Here’s the truth no one talks about: Real estate photography alone won’t always keep you busy year-round — and the “free shoot to get exposure” strategy?

That “discount to book” mindset is a trap. It brings in clients who don’t value your work and will drop you the second someone cheaper comes along.

You deserve a business that pays you consistently. One that doesn’t require begging for bookings.

That’s where headshots come in.

Because being “just another photographer” isn’t enough anymore.

Waiting for the phone to ring isn’t a strategy — it’s the fastest path to failure. You need a plan that sets you apart and positions you as their go-to photographer.

Headshots give you that edge. They’re something your clients already need — so don’t send them somewhere else. By offering them yourself, you add value, simplify their lives, and open the door to lasting relationships and repeat business.

It’s time to stop chasing clients and start becoming the one everyone wants to work with.

"Rachel and Neal's headshot pop-up course has been an absolute game-changer for me! One of the things I love most is how the content is broken down into bite-size sections that are easy to digest. I can fit the lessons into my busy day, which makes it so much more manageable. The course not only walks you through how to run a headshot pop-up event but also provides a complete strategy for marketing the service. I found their instructions on reaching out to brokerage offices especially helpful. It gave me the confidence to approach potential clients and book my first pop-up event! Rachel and Neal have put together an amazing resource, and I highly recommend it to anyone looking to add headshot pop-ups to their photography business."

Casper

Photographer/WA

A step-by-step roadmap to build consistent income through headshots.

A complete system for shooting, selling, and marketing headshots with confidence — even if you’ve never done one before.

A proven way to get in front of brokerages, make new connections, and turn one headshot event into multiple ongoing clients.

A business-building tool that helps you fill slow seasons, expand your brand, and become the go-to real estate photographer in your market.

Real strategies, real templates, and real results — built by photographers who’ve actually done it themselves.

A crash course in complicated videography

Expensive gear lists or tech overwhelm

Cookie-cutter YouTube tutorials

Chasing TikTok trends or gimmicks

Perfectionism or overproduced video

Another thing to add to your plate without results

We know it works because we’ve done it.

I’m Rachael Ann, co-owner of Focused Media Collective, and I’ve built a thriving real estate photography businesses by adding headshots to our service list. We’ve hosted countless headshot pop-up events at brokerages, sponsored conferences, and booked hundreds of new clients — all while creating consistent, predictable income (even in the slowest months).

Neal Young, co-founder of The HYN Group, spent over a decade in Los Angeles shooting professional headshots for actors before bringing that experience into real estate. For him, headshots became an easy gateway to get in front of new clients. Now, agents call Neal on repeat whenever they add a new team member — giving him the perfect chance to reconnect, reinforce relationships, and stay top of mind.

Together, we’ve turned headshots into a powerful relationship-building tool that fuels steady income and repeat business.

Now we’re teaching you the exact system we used — no guesswork, no fluff, and definitely no free shoots.

Flash, Constant, and Natural Light Techniques – Confidently handle any lighting scenario.

Comforting Your Subject – Capture authentic, natural expressions every time.

Ideal Locations and Gear List – Save time, shoot smarter, and spend less.

Camera Settings, Composition, and Posing – Turn good photos into professional-level portraits.

Preparing Your Subject – Run smooth, professional sessions that impress clients.

Lightroom & Photoshop Editing – Deliver polished, high-end images that wow.

Gallery Sharing & Delivery Systems – Showcase your work and book repeat clients with ease.

Marketing & Booking Strategies – Use our exact system to fill your calendar with paid headshot events.

Enter your bullet points here..

Contact information

Your name

Your first name

Your last name

Your email address

Verify your email address

Your business name

Phone no.

Billing address

State/region

Your street address

Your city

ZIP

State/region

ZIP

I agree to the terms and conditions

Yes, please send me marketing emails!

I agree to the refund & return policy.

Contact information

Billing address

Choose a pricing option

Choose your price

Choose the price you want to pay

Payment information