GROW Your Business With Headshots

What if the fastest way to grow your real estate photography business isn’t more listing photos — but headshots? Headshots don’t just create new opportunities — they also provide a reliable way to supplement your income during the slow season. They’re always in demand, quick to deliver, and keep cash flow consistent even when listings dip. Headshots open doors. They get you in front of agents, they position you as a professional, and they build trust faster than any cold call or DM ever could.

Here’s what you’ll master inside the course:

• Flash, Constant Lights, and Natural Light Techniques – Confidently handle any lighting situation.

• Comforting Your Subject – Bring out authentic, natural expressions.

• Ideal Locations and Gear – Save time and money while creating standout results.

• Camera Settings, Composition, and Posing – Transform your photos from good to professional-level.

• Preparing Your Subject – Run smooth, professional sessions that impress.

• Lightroom and Photoshop Editing – Deliver polished, high-quality images every time.

• Gallery Sharing Software – Showcase your work and book new clients with ease.

• Marketing and Booking Strategies – Learn the proven system we use to book paid headshot events and grow our business.

Most photographers are told the same old advice:

Do free shoots to get noticed
Drop your prices to compete
Chase clients in their DMs and hope someone says yes

But the truth?

That approach leads to burnout, inconsistency, and being overlooked by the very clients you want most.

There’s a better way. Headshots are always in demand. They’re quick to shoot, easy to deliver, and the perfect way to get in front of more agents. Booking headshot events at real estate offices has been one of the best ways we’ve built our own business — these events create instant relationships and often lead to listing shoots, video work, and long-term partnerships. This isn’t theory. We’ve used headshots ourselves to grow Focused Media Collective and The HYN Group into thriving, full-service real estate photography businesses. Between the two of us — Rachael Ann Adkins and Neal Young — we’ve seen firsthand how headshots open doors, create recurring revenue, and transform photography businesses. Now, we’re teaching you the exact system.

Close your eyes and picture this...

■ You wake up on a Tuesday morning, pour your coffee, and look at a calendar that’s full of paid shoots — not odd jobs.

■ You’re no longer stressing about whether this month will cover the bills. Instead, you know exactly what’s coming in, and it feels stable and reliable.

■ You walk into a real estate office for a headshot event, and agents greet you by name. You’re not just a photographer — you’re the trusted professional they recommend to others.

■ At the end of a shoot, your client says, “This was the easiest headshot session I’ve ever done.” And you smile, knowing you’ve mastered both the technical skills and the client experience.

■ You go home, edit in Lightroom and Photoshop with confidence, deliver polished images through your gallery software, and within hours, another agent books you because they saw your work.

And the best part?

You feel it. That deep sense of pride, accomplishment, and confidence that comes from finally calling yourself a full-time real estate photographer with a successful business. This isn’t just about more money. It’s about building something you can be proud of — a career that feels like yours, built on your terms.

Our Mission:

We created Grow Your Business with Headshots because we believe photographers deserve more than a side gig. You deserve consistent income, clients who respect you, and a business that supports the lifestyle you want. Headshots can be that pathway — a simple, repeatable service that attracts clients and opens doors to bigger opportunities.

"Rachel and Neal's headshot pop-up course has been an absolute game-changer for me! One of the things I love most is how the content is broken down into bite-size sections that are easy to digest. I can fit the lessons into my busy day, which makes it so much more manageable. The course not only walks you through how to run a headshot pop-up event but also provides a complete strategy for marketing the service. I found their instructions on reaching out to brokerage offices especially helpful. It gave me the confidence to approach potential clients and book my first pop-up event! Rachel and Neal have put together an amazing resource, and I highly recommend it to anyone looking to add headshot pop-ups to their photography business."

Casper

Photographer/ WA

We’re not just teaching theory — this is the exact process we used to grow our own businesses. Headshot events have opened countless doors for both Focused Media Collective and The HYN Group, from first-time introductions to long-term clients who now book us for full media packages. If headshots can transform our businesses, they can t

ransform yours too.

Join Grow Your Business with Headshots Today. The sooner you start,

the sooner you’ll be building consistent income and long-term

relationships with the agents in your market.

Neal Young is a seasoned real estate photographer and business owner of the HYN Group. Drawing from over a decade of professional experience, Neal combines his technical expertise with a unique creative perspective honed during his 10 years as an actor in Los Angeles, where he studied improv and sketch comedy at the Groundlings and ACME Comedy Theatre. Neal has extensive photography skills but also emphasizes how to make clients feel comfortable in front of the camera—a skill he perfected during his acting days. Neal is passionate about helping other photographers grow their businesses, just as he has, by delivering high-quality, engaging media to real estate agents.

Rachael Ann is a celebrated photographer with over 12 years of experience. She started her photography career as a family, children and newborn photographer. She now runs Focused Media Collective, a real estate photography and media business in the Seattle, WA. Her high six figure business focuses on hassle-free, high-end media. Rachael has been perfecting the art of portraits for over 12 years now and loves helping agents look as good as they are through headshots and lifestyle media. She has a playful yet professional approach to everything she does in life.

What if I'm not Satisfied? Is there a money back guarantee?
You bet!
We have a 30 day Money Back guarantee. If you are unhappy with the course simply email us at info@growwithrachandneal.com and we will refund your purchase.
Does my access to the course expire?
You have lifetime access to your course. In fact if we update the course with new information you will automatically have access to those new or updated features and information as well.
If I have any technical issues, requests for future courses or feedback, who do I contact?
For Technical issues, feedback or request for future topics you would love to learn more about you may email us at:
info@growwithrachandneal.com
Thanks so much!

What exactly will I learn in the GROW Your Business With Headshots course?
You will learn comprehensive techniques ranging from shooting professional headshots in diverse lighting conditions to making your subjects feel comfortable, mastering post-processing with software like Lightroom and Photoshop, and effectively marketing your services to attract new clients.
How can this course help me if I'm completely new to headshot photography?
The course is designed to guide you through each step of the process, even if you have no prior experience. You'll start with basic concepts and gradually move to more advanced techniques, ensuring a solid foundation and confidence in headshot photography.
I'm already a real estate photographer. How will mastering headshots benefit me?
Adding headshot photography to your services can significantly increase your revenue streams and client base. With the skills gained from this course, you can offer additional value to your existing clients and attract new ones, boosting your business profile.
What makes GROW Your Business With Headshots different from other photography courses?
This course is specifically tailored for photographers looking to excel in headshot photography, with detailed insights on every aspect from shooting to editing and business strategies, particularly focusing on challenges and solutions that are most relevant to real estate photographers expanding their services.
How long does it take to see results after starting the course?
You can expect to see short-term results within just two weeks. This includes acquiring the knowledge and skills necessary to confidently shoot headshots and begin booking clients, with a noticeable increase in your income from these gigs.
What are the long-term benefits of completing this course?
In the long term, like within 3 months, you'll establish a reputation as a top headshot photographer in your region, witness a steady influx of new clients, and experience continuous growth in your income as your booking rates increase.
What kind of support material is provided with this course?
You will receive immediate access to a wealth of online resources, including video tutorials, downloadable guides and checklists.
Can I manage this course alongside my existing photography business?
Absolutely. The course is designed for working professionals. It's structured in a way that you can progress at your own pace, fitting seamlessly with your current business commitments.
What if I struggle with the technical aspects of headshot photography like lighting and editing?
The course comprehensively covers these areas, offering detailed explanations and practical tips on handling various lighting conditions and editing photos to enhance their quality. Plus, you can revisit the materials as often as you need.
How do I sign up for GROW Your Business With Headshots and what is the cost?
You can sign up directly through our dedicated online course platform. The entire course is available for $297, which includes all the lesson materials, forums access, and continuous updates on new strategies and technologies in headshot photography.